Meet Coesch! (co-esh)

Coe Schneider, like a lot of my friends, gave me the opportunity to work with them in bringing their new business venture to fruition. The Music Industry is a tough industry, but good design teamed with hard work can help Coesch’s chance of success like no other.


Logo

We started by developing a basic logo that could be meaningful to Coesch, effective at communicating the quality of this company and able to grow and move with us as we progress. It’s a seal of quality, it’s a guitar pick, it’s simple yet iconic...it is just what Coesch™ needs. 

 

Taglines and Colors

As with a lot of new things, Coesch needed the ability to explain what it is while still remaining able to explore what it could be. With a collection of little slogans that have a consistent feel, we now feel we can make sense of the here and now while fully embracing an optimistic future.

The colors are classy and very true to a lot of the guitar culture Coesch grew up in. Oh yeah, we use black and white a lot too... and if need be we have a young blue on reserve.

 

Social and Other Usages

The logo can take many forms and stay true to it’s recognizable origin. It can be a solid color,  a stroked outline, with or without type mark ; and it all comes across great both big and small, on a light background or a dark one.

Adding in the domain address is done very nicely as well. This stand alone mark meets all of our needs and presents all the needed info for our target audience to have full access to the Coesch Company. 

 

Business Card...Guitar Picks

It’s been done before but usually it’s quite gimmicky. We nixed the corn factor by using classic, brand name picks (along with their imagery) and lasered our identity on the back. This created a quality product and a business card with utilitarian value. If you see Coesch, I’m sure he has a few in his pocket – ask him for one.

Custom, fully responsive site with SEO. Great on phones, tablets, laptops and desktop. Site designed with lush imagery, rich typography and acute attention to detail – all, in an open ended manner, for the facilitation of future growth and endeavors. coesch.com

September 2015, All Rights Reserved
Art Direction: Troy Hollinger  |  Photography: Kyle Kenehan

September 2015, All Rights Reserved
Art Direction: Troy Hollinger  |  Photography: Kyle Kenehan

Meet Coesch! (co-esh)

Coe Schneider, like a lot of my friends, gave me the opportunity to work with them in bringing their new business venture to fruition. The Music Industry is a tough industry, but good design teamed with hard work can help Coesch’s chance of success like no other.


Logo

We started by developing a basic logo that could be meaningful to Coesch, effective at communicating the quality of this company and able to grow and move with us as we progress. It’s a seal of quality, it’s a guitar pick, it’s simple yet iconic...it is just what Coesch™ needs. 

 

Taglines and Colors

As with a lot of new things, Coesch needed the ability to explain what it is while still remaining able to explore what it could be. With a collection of little slogans that have a consistent feel, we now feel we can make sense of the here and now while fully embracing an optimistic future.

The colors are classy and very true to a lot of the guitar culture Coesch grew up in. Oh yeah, we use black and white a lot too... and if need be we have a young blue on reserve.

 

Social and Other Usages

The logo can take many forms and stay true to it’s recognizable origin. It can be a solid color,  a stroked outline, with or without type mark ; and it all comes across great both big and small, on a light background or a dark one.

Adding in the domain address is done very nicely as well. This stand alone mark meets all of our needs and presents all the needed info for our target audience to have full access to the Coesch Company. 

 

Business Card...Guitar Picks

It’s been done before but usually it’s quite gimmicky. We nixed the corn factor by using classic, brand name picks (along with their imagery) and lasered our identity on the back. This created a quality product and a business card with utilitarian value. If you see Coesch, I’m sure he has a few in his pocket – ask him for one.

The Dot Com...

Custom, fully responsive site with SEO. Great on phones, tablets, laptops and desktop. Site designed with lush imagery, rich typography and acute attention to detail – all, in an open ended manner, for the facilitation of future growth and endeavors. coesch.com

THE DESIGN WORK OF TROY HOLLINGER

THE DESIGN WORK OF TROY HOLLINGER